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Archive for the ‘Blackberry’ Category

It’s official. BlackBerry Ltd, the Canadian company that invented the smartphone and hooked legions of road warriors on devices so addictive they were known as “CrackBerry”, has stopped making handsets.

Finally conceding defeat in a battle lost long ago to Apple and Samsung, BlackBerry is handing over production of the phones to overseas partners and turning its full attention to the more profitable and growing software business. It’s the formalisation of a move in the making since Chief Executive Officer John Chen took over nearly three years ago and outsourced some manufacturing to Foxconn Technology Group. Getting the money-losing smartphone business off BlackBerry’s books will also make it easier for the company to consistently hit profitability.

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In the mid-2000s, BlackBerry has become immensely popular, and despite the fact that competitors have overtaken it, until today, it is still one of the top smartphone companies. BlackBerry has recently launched a version of its Passport smartphone, this time called the Passport Silver Edition.

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The chief executive of Blackberry has told the BBC the market will determine if his firm will continue making smartphones.

The Canadian company is experiencing shrinking demand for its handsets. It shipped fewer than 8 million phones last year – less than a sixth of the number it did three years before.

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