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Facebook recently conducted an experiment to see if Indonesia’s local mobile Internet service could be tweaked to make it easier for users to quickly access the company’s app.

It could be. The company was able to shave seconds from the app’s load time.

There’s technological and historical context here, namely that mobile networks were built to support phone calls and, to a lesser extent, large video downloads. Apps like Facebook’s impose a different sort of traffic on a network. Think of it as a street built to speed the way for pedestrians rather than cars. In Indonesia, Facebook is eager to have an Internet “road” across which Facebook can fly.

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