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February 2013
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Archive for February 1st, 2013

THE afterglow of the Research In Motion BlackBerry 10 unveiling has faded as a flurry of lukewarm reviews signalled the company’s struggle to regain momentum in the hyper-competitive smartphone market was just beginning.

Shares of BlackBerry, RIM’s new corporate name, fell almost 10pc yesterday, after a 12pc decline the previous day, as some tech analysts questioned whether the new BB10 devices the company launched on Wednesday were the surefire hit that BlackBerry needs to get back into the game.

Such lukewarm reviews ā€“ combined with disappointment around a later-than-expected and still unspecified date for the US sales debut ā€“ spooked investors and prompted analysts to cut their price targets and forecasts.

BlackBerry, which is making a big push to win back the all-important US market with a Super Bowl ad this weekend, said the new Z10 touch-screen device would not go on sale in the United States until sometime in mid-March, saying US carriers need more time to test the model.

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